A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads

Introduction

Keyword prioritization is a crucial aspect of any PPC campaign, and with the newest query matching controls in Google Ads, this process has become even more important. In this guide, we will discuss the importance of keyword prioritization, how to effectively prioritize your keywords, and how the new query matching controls in Google Ads can help you optimize your campaigns for better results.

Why Keyword Prioritization is Important

Keyword prioritization is the process of determining which keywords are most important for your campaign based on their relevance, search volume, and potential to drive conversions. By prioritizing your keywords, you can ensure that your ad spend is being allocated to the most effective keywords, which can ultimately improve the performance of your campaign and increase your ROI.

How to Prioritize Your Keywords

When prioritizing your keywords, there are several factors to consider, including:

• Relevance: Choose keywords that are highly relevant to your product or service.
• Search Volume: Focus on keywords with a higher search volume to reach a larger audience.
• Competition: Consider the level of competition for each keyword and prioritize keywords with less competition for better results.
• Conversion Potential: Identify keywords that are likely to drive conversions and prioritize them accordingly.

The Newest Query Matching Controls in Google Ads

Google Ads recently introduced new query matching controls that give advertisers more control over which search queries trigger their ads. These controls include three different settings:

Exact Match

With exact match, your ad will only be shown for search queries that exactly match the keyword you have specified. This setting is best for ensuring that your ads are only shown to users who are searching for your exact keywords.

Phrase Match

With phrase match, your ad will be shown for search queries that include the exact keyword you have specified, as well as additional words before or after the keyword. This setting can help you reach a slightly broader audience while still maintaining some level of control over which queries trigger your ads.

Broad Match Modifier

The broad match modifier allows you to specify certain keywords that must be included in a search query in order for your ad to be shown. This setting gives you more control over which queries trigger your ads compared to traditional broad match, while still reaching a larger audience than exact match or phrase match.

Conclusion

Keyword prioritization is a key factor in the success of any PPC campaign, and with the newest query matching controls in Google Ads, advertisers have more control than ever over which search queries trigger their ads. By prioritizing your keywords effectively and utilizing these new controls, you can optimize your campaigns for better performance and drive more conversions.

FAQs

Q: How do I prioritize my keywords effectively?

A: To prioritize your keywords effectively, consider factors such as relevance, search volume, competition, and conversion potential. Focus on keywords that are highly relevant to your product or service, have a higher search volume, and are likely to drive conversions.

Q: What are the benefits of using the newest query matching controls in Google Ads?

A: The newest query matching controls in Google Ads give advertisers more control over which search queries trigger their ads, allowing them to reach a more targeted audience and improve the performance of their campaigns. By utilizing these controls, advertisers can optimize their campaigns for better results and drive more conversions.