As Labor Day approaches, many Americans are gearing up for the holiday weekend. CivicScience data provides insights into the various activities and trends surrounding this annual celebration. From cookouts to parades to shopping sales, here’s a glimpse of what’s in store for Labor Day 2024.
According to CivicScience’s research, a significant portion of U.S. adults are planning to partake in traditional Labor Day activities. This year, 22% of respondents are looking forward to attending or hosting a cookout, while 25% have travel plans, and 7% are excited about attending a parade. While the intent to participate in cookouts and parades remains consistent with previous years, there has been a noticeable decrease in travel plans compared to 2022.
Interestingly, CivicScience’s extensive database reveals a strong association between Labor Day travelers, especially those planning to fly, and the usage of Ozempic, a GLP-1 medication. Over half of those intending to travel during the holiday weekend are either current users or intend to use Ozempic. This correlation sheds light on the preferences and behaviors of individuals who are incorporating health-related decisions into their holiday plans.
On the shopping front, CivicScience data indicates a growing interest in Labor Day sales among Americans. Nearly a quarter of U.S. adults with definite plans are eager to take advantage of the holiday weekend sales, marking an increase from previous years. Shoppers are particularly interested in purchasing apparel, electronics, and home goods during these sales events.
Despite the uptick in the number of shoppers, there is a shift in intended spending patterns. This year, a majority of shoppers (69%) are planning to spend under $100, signaling a more conservative approach to shopping compared to previous years. Additionally, the majority of Labor Day sale shopping is expected to occur online, reflecting the ongoing trend towards e-commerce.
Overall, while traditional Labor Day activities like cookouts and parades continue to be popular, there are noticeable shifts in travel plans and shopping behaviors. The data provided by CivicScience offer valuable insights into consumer preferences and trends, highlighting the evolving ways in which Americans are likely to celebrate Labor Day in the future. By staying ahead of these trends, brands can develop winning market strategies that resonate with consumers and drive business success.
