Lana Whitefox, a top female agent at Whitefox Real Estate in Victoria, has made a name for herself in the competitive real estate industry. At just 35 years old, she has already achieved significant success, placing fifth in The Herald Sun’s top agents under 35 for FY24 by selling an impressive 71 homes in the past financial year. However, Lana’s approach to her work goes beyond just numbers and transactions. She believes in the power of patience and building lasting relationships with her clients, rather than simply focusing on quick sales and turnover.
In a male-dominated industry, Lana stands out as a trailblazer for women in real estate. She emphasizes the importance of female empowerment and mentorship, encouraging other women to lean into their strengths and seek support from within the industry. Lana’s success is not just about closing deals; it’s also about creating a sustainable and fulfilling career that prioritizes mental health and work-life balance.
One of the key strategies that Lana has implemented to avoid burnout is being intentional with her energy levels. She recognizes the importance of taking breaks and practicing self-care to maintain her productivity and well-being. By incorporating activities like meditation and pilates into her daily routine, Lana ensures that she is able to recharge and stay focused on her goals.
Reflecting on her journey as a real estate agent, Lana recalls a valuable lesson she learned from a mentor about the marathon nature of the industry. Rather than focusing on short-term wins and quick fixes, Lana understands the importance of pacing herself and setting healthy boundaries. By turning her phone on flight mode and disconnecting from work at night, Lana is able to maintain a healthy work-life balance and avoid the pitfalls of constant connectivity.
In addition to her work in real estate, Lana has also leveraged social media, particularly Instagram, as a platform to showcase her listings and connect with clients. With nearly 9000 followers and over 100,000 views on her listing videos, Lana has found success in promoting authenticity and personal branding. By integrating her love for fashion with her business acumen, Lana has created a unique and engaging online presence that resonates with her audience.
Overall, Lana Whitefox’s story is a testament to the power of perseverance, patience, and authenticity in the real estate industry. As she continues to pave the way for the next generation of emerging stars, Lana serves as an inspiration for women in the field and a reminder that success is not just about numbers, but about building meaningful relationships and staying true to oneself.
