Advertising on social media can sometimes feel like shouting into the void or throwing money directly into a shredder. However, when used correctly, LinkedIn ads can guarantee that your brand’s voice reaches the right audience – an audience of influential decision-makers.
LinkedIn boasts an impressive 1 billion members, making it a platform with a vast potential audience for your ad campaign. What’s even more significant is that four out of five members on LinkedIn have the power to influence business decisions, and they also have twice the buying power of typical online audiences.
When it comes to LinkedIn ads, there are various types available to help you achieve different goals. These include Sponsored Content, Sponsored Messaging, Dynamic Ads, Text Ads, and more. Each type of ad serves a specific purpose, whether it’s boosting brand awareness, generating leads, driving traffic, or promoting content.
Sponsored Content, also known as native ads, appears in your audience’s LinkedIn feed, labeled as „promoted“ to distinguish them from regular content. This type of ad offers various format options, including single image ads, video ads, carousel ads, event ads, document ads, and thought leader ads.
Sponsored Messaging allows you to send personalized messages directly to your target audience, with options for message ads and conversation ads. Dynamic Ads personalize and automate individualized campaigns at scale, while Text Ads are simple, desktop-only ads that are cost-effective and prominently displayed on LinkedIn pages.
LinkedIn ads operate based on objective-based advertising, allowing you to build ad campaigns around specific business goals. These objectives can range from awareness to conversion, with options for lead generation, website conversions, job applicants, and more.
To set up a LinkedIn ad campaign, you can choose between using LinkedIn’s Campaign Manager or Hootsuite’s Social Advertising. Both platforms offer a step-by-step guide to creating and launching your ad campaign, from selecting objectives and target audiences to setting budgets and creating ad content.
When it comes to best practices for LinkedIn ads, it’s essential to define your target audience, craft ad copy with a clear call to action, and make the most of your chosen ad format. Promoting organic posts as sponsored content can also be a valuable strategy to reach a wider audience on LinkedIn.
In conclusion, LinkedIn ads can be a valuable tool for businesses looking to reach a professional audience of decision-makers. By understanding the different ad types, setting clear objectives, and following best practices, you can create successful ad campaigns that drive results on the platform.
