As the summer comes to an end, parents and students alike are gearing up for the back-to-school season. For many, this means embarking on the annual tradition of back-to-school shopping. It’s a time when parents must strike a delicate balance between meeting the needs of their kids and staying within their budget. High school junior Isabella Ausikaitis is one such student who has been eagerly scouring the University Mall in Burlington, Vermont, in search of the perfect outfit for the first day of school.
Ausikaitis, like many students, sees the first day of school as an opportunity for a fresh start. She expresses her excitement and uncertainty about what to wear, highlighting the importance of making a good impression. Her destination of choice is Zumiez, a popular clothing and skate shop known for its trendy and diverse selection. The store has been bustling with families taking advantage of deals like the „outfit builder,“ which offers four items for $125. Riley Williams of Zumiez emphasizes the store’s appeal to a wide range of customers, from parents reminiscing about their high school days to young kids looking for the latest trends.
The back-to-school season is a crucial time for retail stores, with parents in the U.S. expected to spend billions of dollars on school supplies, clothing, and other essentials. In Vermont, Erin Sigrist of the Vermont Retail & Grocers Association notes that 60% of families have already begun their back-to-school shopping. She attributes this early start to the convenience of online shopping and the availability of summer sales, allowing families to spread out their spending and plan ahead.
For budget-conscious shoppers like Jessie Stringer, second-hand stores like Plato’s Closet in Williston offer a more affordable alternative. Plato’s Closet prides itself on helping shoppers save money while also promoting sustainability by keeping clothing out of landfills. The store’s popularity lies in its selection of baggy pants, cargo shorts, and graphic tees, which are in high demand this year. Customers like St. Johnsbury Academy sophomores Kathryn Zajko and Effie Dunn appreciate the affordability and variety of options available at Plato’s Closet, allowing them to experiment with new styles and expand their wardrobes.
As brick-and-mortar and online retailers compete for back-to-school shoppers, Vermont retailers emphasize the importance of supporting local businesses. By shopping local back-to-school deals, customers can not only find unique and affordable options but also contribute to the local economy. Whether shopping at trendy stores like Zumiez or budget-friendly options like Plato’s Closet, the back-to-school season offers something for everyone. So as students prepare for the new school year, they can do so in style and within budget, thanks to the diverse shopping options available in Burlington, Vermont.
