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Navigating TikTok’s „Brat Summer“ Trend: A Shopper’s Guide


As we transition from last summer’s pink parade of all things Barbie and Taylor Swift to a much grungier theme this year, it’s clear that the „brat summer“ trend is taking over. Inspired by Charli XCX’s latest album, „Brat,“ this trend embraces a more feral aesthetic, rejecting the clean girl trend popularized on TikTok. With lyrics that speak to messy, honest, and blunt experiences, the brat summer trend is all about embracing chaos and having fun without any apologies.

So, what exactly does it mean to be a brat? According to Charli XCX herself in an interview on BBC’s „Sidetracked“ podcast, being a brat is all about being messy, partying, saying dumb things, and being honest and blunt. It’s about embracing your true self, even if that means having breakdowns and making mistakes along the way. The key word here is honesty, as brat summer encourages individuals to be unapologetically themselves.

To embody the brat summer trend, you can start by incorporating key fashion pieces into your wardrobe. Think strappy white tanks worn without a bra, Mugler bags filled with cigarettes, and nails painted in slime green. This trend is all about pushing boundaries, going against the norm, and having endless fun without any regrets. It’s about embracing your hottest and most chaotic self, and not being afraid to stand out from the crowd.

If you’re looking to shop the brat summer trend on a budget, there are plenty of affordable options available. From slime green dad sunglasses and ripped leggings to belted black mini dresses and personalized „Brat“ candles, there are endless ways to channel your inner brat in every aspect of your life. Whether you’re hanging a disco ball in your apartment, stepping out in block heel boots, or styling your hair like Charli XCX, there are plenty of products that can help you tap into the brat summer aesthetic.

In conclusion, the brat summer trend is all about embracing chaos, having fun, and being unapologetically yourself. With its feral aesthetic and rebellious spirit, this trend is perfect for those who want to stand out and make a statement. So go ahead, embrace your inner brat, and let the chaos of summer take over.

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