In the heart of Xinjiang Uygur autonomous region, a production workshop buzzes with activity as workers at Qirui Biotechnology Co Ltd diligently operate large-scale mechanical equipment to bottle goji berry puree and beer. Located in Jinghe county in Bortala Mongolian autonomous prefecture, Qirui Biotechnology is a company that not only focuses on planting goji berries but also utilizes the fruit to develop a variety of agricultural products, ranging from herbal tea to coffee.
The goji berries produced in Jinghe are known for their large size and sweet taste, making them highly sought after by customers. Zhang Bin, the general manager of Qirui Biotechnology, proudly states that their goji berry products have gained popularity not only in China but also in more than ten other countries, thanks to their exceptional quality.
Jinghe boasts strong resource advantages, and goji berry planting has long been a key industry in the county. To support local farmers in overcoming challenges related to picking, selling, and storing goji berries, Qirui Biotechnology has established fruit planting bases and cold storage warehouses across the country since its inception in 2019.
„We are committed to improving the livelihoods of local farmers. Approximately 500 fruit growers have seen an increase in their income, and 30 impoverished households have been lifted out of poverty,“ Zhang explains. This demonstrates the company’s dedication to supporting the community and fostering economic growth in the region.
Furthermore, Zhang acknowledges the crucial role played by the local power supplier in the success of Jinghe’s specialty industry. The State Grid’s Bortala Power Supply Co regularly engages with companies like Qirui Biotechnology to understand their needs, inspect electrical devices, address potential hazards, and provide guidance on efficient electricity usage.
A „green channel“ has been established to streamline the process for companies to apply for power supply, facilitating smoother operations and promoting sustainable growth. As the power supplier’s customer services continue to enhance, Qirui Biotechnology plans to optimize its technologies further and expand its range of goji berry products, thereby contributing to the ongoing rural revitalization efforts in Jinghe.
In conclusion, the success story of Qirui Biotechnology exemplifies the positive impact that a thriving agricultural industry can have on a community. By leveraging the natural resources of Jinghe and collaborating with local partners, the company has not only achieved commercial success but has also made significant strides in improving the lives of farmers and promoting sustainable development in the region.
