Skoda UK has launched a new social media campaign titled „Ride with me“ in collaboration with Leo Burnett UK. The campaign aims to encourage women in the UK to take up cycling and enjoy the benefits of this healthy and eco-friendly mode of transportation. The campaign features a 45-second hero film starring Olympic medallist Elinor Barker and TV presenter Angellica Bell, along with a shorter 15-second version.
In the film, Elinor Barker and Angellica Bell discuss their cycling habits, motivations, and the joy they experience while riding their bikes. The conversation is followed by a call to action urging women to go cycling with a friend, colleague, or family member. The message is clear – cycling is not only a great way to stay active and healthy but also a fun and social activity that can be enjoyed with others.
The campaign was directed by Yianis Andrikidis for Prodigious, with creatives Clementina de Ruiter and Anna Wilkins leading the team at Leo Burnett UK. The collaboration between Skoda UK and Leo Burnett UK has resulted in a visually engaging and inspiring campaign that aims to empower women to embrace cycling as a part of their lifestyle.
The „Ride with me“ campaign is a refreshing and positive initiative that promotes physical activity, social connection, and environmental sustainability. By featuring relatable and inspiring figures like Elinor Barker and Angellica Bell, Skoda UK is able to connect with its audience on a personal level and encourage them to take up cycling as a fun and rewarding activity.
Overall, the „Ride with me“ campaign by Skoda UK and Leo Burnett UK is a creative and impactful way to promote cycling among women in the UK. Through engaging storytelling and a clear call to action, the campaign aims to inspire and empower women to get on their bikes and enjoy the many benefits of cycling. It’s a great example of how brands can use their platform to promote positive lifestyle choices and encourage social and environmental responsibility.
